Hennessy vs Moet et Chandon Content Marketing

I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.

That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing  the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.

With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.

This will be targeted to male and female persons ages 19-35.

This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.

This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.

How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.

The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week  all-inclusive trip for 2 to a destination of choice.

This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.

Disaronno vs. Smirnoff Content Marketing

Disaronno vs. Smirnoff Content Marketing

If had to choose a brand to work with it would defiantly be Disaronno. Disaronno is an Italian cherry flavoured liqueur. Disaronno has more of an upscale ambience, buy working with prestige people in the Italian fashion industry. Brands such as Versace and Roberto Cavalli have endorsed the Disaronno brand. Disaronno has great potential.

To help Disaronno boost their social media presents I would start with a hash tag competition, where people will take a pic with their Disaronno bottle and hashtag us @ #Disaronno coming close fashion week in Italy, choose a lucky person to fly out to fashion week in Italy.

Contest details:

Target audience males and females 18-35 years

Further social media goals include boosting YouTube subscriber’s to10k with weekly post. Disaronnos Facebook already upholds 2.6 million followers but engaging them seems to be the problem, hope fully this contest will engage our followers and we can up our likes to at least 50k likes per post.

Captain Morgan vs. Ciroc Content Marketing

Take a Selfie!

If I was part of a marketing firm and I had to choose a company to work for it would have to be Captain Morgan. Captain Morgan is a rum company that knows how to have fun with their advertising and grab the attention of their consumers. This really interests me and I feel like I could fit in.

• My idea is to use Instagram as my social platform. Individuals have to post a picture with a bottle of Captain Morgan and tag @Captain Morgan in the post. They also have to #CaptainMorgan and every post allows them to enter raffle for a free bottle of Captain Morgan. This will get the consumers involved with the advertisement and it could be fun. 
• My audience aims for individuals from the age of 19-30
• My goals for this promotion is to get as much brand recognition as possible through likes and retweets. This will increase profits and allow the company to evolve. 
• The two platforms that this will be promoted on will be Twitter and Instagram!
• I hope to acquire customer involvement with the company! I want the viewers and consumers to feel like they are a part of Captain Morgan and they will be rewarded if they win the raffle. 
• 

Moet et Chandon Fan Pages

I am unable to find any fan pages for Moet but their Social Media pages can be found by clicking on the blue texts listed below:

FACEBOOK

INSTAGRAM

TWITTER

Smirnoff’s Fan Page

Smirnoff’s Fan Page

Smirnoff can be followed on Facebook @ https://www.facebook.com/SmirnoffCanada/?fref=ts . Just by clicking the blue link you will be redirected to follow them on their Facebook page, where you’ll receive exclusive updates on recipes and events.

Smirnoff can also be followed on twitter @ https://twitter.com/SmirnoffUS.

Captain Morgan Fan Page

Facebook: https://www.facebook.com/capitanmorganfanpage

• This Facebook page is a account that shares consumers images of them with Captain Morgan. So if you scroll through the page you see all these images of individuals holding the bottle of rum and this page just shares them for everyone to see. Instead of it being a professional advertisement it is more of a personal blog on Facebook of everybody's experience with the rum. Below is an image of the page. 



You can see that the page is called a Fan Club! All fans are welcome to try and share their experience with Captain Morgan and this page will post it so everyone can see! Overall this page is fun!

Tumblr: https://www.tumblr.com/search/captain+morgan

• Tumblr is not one of the social media platforms that I have chose. I consider is a fan page only because there are thousands of accounts on tumblr and by just searching the key word Captain Morgan you are able to see all these images that are shared by thousands of individuals across the world. 



As you can see the above image shows all the results you get from searching Captain Morgan and all the accounts that are incorporated with it.





Through more research I could not find anymore fan pages. What I did find was that when you search Captain Morgan Fan in the search bar on twitter you find a bunch of posts with Captain Morgan tagged in it. This just shows the recognition and how it can be found everywhere. 

Hennessy Fan Pages

Hennessy's Fan Pages cannot be found at this time, but the links to the direct social media accounts can be found by clicking on the blue texts below:

TWITTER

FACEBOOK

INSTAGRAM

Disaronno’s Fan Page

Disaronno’s Fan Page

Diasronno can be followed on Facebook @ https://www.facebook.com/Disaronno/?fref=ts just by clicking the blue link you will be redirected to follow them on their Facebook page, where you’ll receive exclusive updates on recipes, events and future collaborations.

Disaronno can also be followed on twitter @ https://twitter.com/Disaronno_ita

If Facebook and twitter are not enough you can always follow Disaronno’s Italian fan page @ http://www.alcademics.com/2014/07/disaronno-distillery-visit-in-saronno-italy.html for more history and background on Disaronno.

Ciroc Fan Page

Below I will give you a list of fan pages that relate to Ciroc and what they are all about.

Twitter: https://twitter.com/IamEddieLo

Here you see a tweet followed by an Instagram photo that advertises Ciroc Vodka through a fan page. 

• This is a page on twitter that goes by @cirocboys they advertise Ciroc in a less professional way. They still get their message across and the real Ciroc page supports and follows them. 

FaceBook

https://www.facebook.com/CirocCanada/?fref=ts

Here is CirocVodka a page on Facebook that does the same. They admire the Ciroc brand and and decided to make their own page. They advertise the company brand and do so without no filter and are able to post anything they want.

Instagram: @cirocnation 

This is another account on Instagram that is not owned by Ciroc at all. They pot a bunch of images and some of them being Ciroc where they advertise and appreciate the brand. 

Hennessy vs Moet et Chandon on Youtube

Let's take a look a YouTube: Henny vs. Moet !


How often does each brand post?- In this instance, Moet posts approximately 2-5 times per month not too far off from Hennessy which posts approximately 5-8 times per month. They both have shown signs of skipping month in between ever so often. There is no direct pattern.

What kind of video content do they post?- Hennessy's videos are all about giving a virtual experience of the product and portraying the art of their product in the way they intended the specific line to be seen, Moet et Chandon likewise in some aspects. Some short films are created on both ends to capture the art and message behind their brand & products, their other videos are advertisements.

What kind of content is included in the description?- Hennessy's video description says what the video is about and  also provides links to download their apps. They also provide a link to the direct channel. Moet et Chandon's video description give a product description and provides links to their other social media accounts.

Most successful videos?-

Moet : Moët & Chandon: The Now - Official Film (JP)- #OpenTheNow

Hennessy: Hennessy: Send Your Message to the Future - Official Film

Why are these the most successful?:

Moet: 954,594 views, 94 likes, 4 comment
In this "film" it shows enjoyment and gives enlightenment to viewers.

Hennessy: 605,339 views, 78 likes
In this video, Hennessy is directly sending a message that it has for the future generations. They are embracing the future, shows commitment.

Disaronno vs. Smirnoff on YouTube

Disaronno vs. Smirnoff on YouTube

Disaronno and Smirnoff both have YouTube accounts, Disaronno has their commercial as their featured you tube video. Smirnoff has a feature video of a man chasing his dreams. Disaronno’s feature video is only 15 seconds but still received 3,649 views, 24 comments. For a channel with only 337 subscribers that’s pretty good. Disaronno has 5 videos posted 3 months ago and has 3 post 7 months ago.

Smirnoff on the other hand has 6,744 subscribers and their featured video has 21,251 views but only 3 comments. Once again really good for only having 6k subscribers. But the comments is kind of disappointing. Smirnoff posted about 1to 2 videos a month.

Smirnoff is more consistent then Disaronno with posting content. Their content is also different Disaronno post more launches, events and fashion shows. As to Smirnoff that post more recipes.

Disaronno vs. Smirnoff on Instagram

Disaronno vs. Smirnoff on Instagram

Disaronno has an Instagram account that consist of 24k followers. Smirnoff`s Instagram page consist of 50.8k followers. Disaronno post on a daily basis were as Smirnoff mad a post march 9, march 12 and before that 3 and 5 weeks prior. Disaronno includes hash tags such as #Disaronno #robertocavalli #cavalli #tuesdaytreat #cocktail #drink #bottle #limitededition #jar #fashion #fashionlovers #italian #style, in all their post. They also post content sharing their collaboration with Roberto cavalli. Hence the hash tags #robertocavalli #fashion #fashionlovers #style.  On Smirnoff’s Instagram they use little and simple hash tags such as n Smirnoff’s #Spring Forward. Smirnoff post more recipes in Instagram then Disaronno.

Disaronno cross promotes with promoting their brand and Italian designer Roberto cavalli. Each brand doesn`t include any links o outside sources. On Disaronno`s last Instagram post was 170 likes and 4 comments. Smirnoff`s last post received 378 likes and only 7 comments. I feel Smirnoff was more successful because their last post was a video of a new recipe.

Youtube: Captain Morgan and Ciroc

Here we will analyze Ciroc and Captain Morgan and their use of YouTube.

Captain Morgan

• After analyzing  their youtube page we have discovered that the last time they posted anything on youtube was 2 months ago and then 10 months before that. They do not use youtube as much they do their other social media platforms. 
• Captain Morgan is such a funny company and these videos prove it! Below I will share a link for you to experience the humour of the company and how they make sure consumers remember their brand. 
• In the description it says "Man’s best friend is dog, cola’s best friend is Captain. Go Full Captain." 
• https://www.youtube.com/watch?v=7u6BFbhbV4w this link will bring you to their most successful and noticed video. They gained 94,458 views with 19 likes and 7 comments. 
• This video is so successful because of how funny it actually is. A very well known drink is a rum and coke. This video shows how they "met" and this got the attention of viewers and consumers. 

Ciroc 

• Ciroc is a little better when it comes to posting. They post every month or two.
• Ciroc is a more elegant brand that likes to keep things professional. Their videos are more of an advertisement that introduces their new flavours. 
• Content description "CÎROC Apple, infused with a vivid apple and other natural flavors, with a touch of ripeness and a subtly smooth, tart finish." 
• The video above got 2,100 views, 15 likes and 8 comments. 
• I think what makes this video successful is that it truly defines what ciroc. The characteristics of this video are elegant, professional and rich, everything that the company is. 

Hennessy vs Moet et Chandon on Instagram

Instagram is one of the most used social media platforms today, so it only makes sense that we have a look at the Instagram pages of Moet & Hennessy.

How often does each brand post?- Hennessy creates posts on their Instagram page almost every day while Moet et Chandon posts every other day.

What kind of content does each brand post?- Hennessy posts mostly promotional images along with an image of its headquarters and leisure experiences. On the other hand, Moet mainly posts promotional images and videos on their page.

Description feature?- Instagram only allows you to post pictures and videos so they give the option to give a description of your post which may include hashtags.

2417 likes; 48 comments

 I believe this is Hennessy's most successful post as it captures the richness of the cognac as it is being poured. The caption also complements the simplicity of the picture as it reads "Neat."
Click here to visit this post directly.

4877 likes; 89 comments

I believe this is Moet's most successful post because of the creativity of this post.

Click here to visit this post directly.

Number of followers on Hennessy's Instagram page: 126K

Number of followers on Moet's Instagram page: 178K

Links to the respective instagram pages of these brands can be found below:

Hennessy

Moet et Chandon

Ciroc vs. Captain Morgan on Instagram

For our third choice of social media we chose to do Instagram and compare the two companies Ciroc and Captain Morgan.

Ciroc

• Ciroc usually publishes Instagram posts every 1-3 days. 
• With Instagram the brand (ciroc) is forced to only post images/videos because Instagram is a social media platform that you are only able to post images on. 
• The description feature is just that you are able to post images and short videos and add caption to the bottom of them, as well as add hashtags and you are able to tag individuals that have Instagram into a picture. 
• 
  



Here is Ciroc Instagram with their most recent and popular post. It is a simple image on them incorporating their product with the red carpet to grab the consumers attention. 

• They received 1,850 likes and 37 comments. 
• I believe this post is successful because the image is so clear and creative. They are incorporating an expensive vodka with he red carpet and this grabs individuals attention. 

Captain Morgan

• Captain Morgan posts every 1-3 days. 
• Again Captain Morgan loves to engage with their consumers and posts images in order to make you laugh and remember the brand. 



Here we have a post by them with 2,065 views. It is a video accompanied by a funny caption.

• I think what made this post so successful is that the video is funny and the caption makes it better. Captain Morgan has a way of advertising in order to let their consumers remember them and I feel like this is a great tactic. 

Hennessy vs Moet et Chandon on Twittter

Back at it again with another look at Hennessy's and Moet et Chandon's social media marketing strategies. This time, we are going to be focusing on their respective Twitter pages.
Keep reading to see what we've discovered.

Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.

How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.

What kind of content does each brand tweet about?-  Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.

Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.

Keywords & Hashtags- Hennessy's most used hashtag is  #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.

A screenshot of Hennessy's and Moet's most successful tweets follows:

524 Retweets; 620 Likes

417 Retweet; 357 Likes

I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.

I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.

Links to each of their twitter pages can be found below:

Click here to go to Hennessy's Twitter page.

Click here to go to Moet et Chandon's Twitter page

Disaronno vs. Smirnoff on twitter

Disaronno vs. Smirnoff on twitter

Disaronno diffidently takes advantage of their twitter account posting approximately 6 times a day. Smirnoff not so much their last post was on March 12 and before that they were posting approximately one post every other day. Both these accounts post the same content corresponding with their Facebook account.

On twitter Smirnoff doe more of the hash tagging. Hash tags such as #Hollywood #springforward #justaddsodawater #leapday #valentinesday. Smirnoff also post world events such as this year’s leap day and Valentine’s Day. Disaronno doesn’t post about world events. Their post have been about recipes and fashion celebrity looks and their Roberto Cavalli.

On Disaronno`s most recent tweets they only received 4 repost and 7 likes. On Smirnoff’s most recent tweets the received 2 repost and 7 likes. As to why they don’t receive a much engagement on twitter I’m not sure. But they have a long way to go.

Ciroc Vs. Captain Morgan Via Twitter

Within this post we are going to look at both Ciroc and Captain Morgan and how they use their twitter accounts and what they are doing that makes these tweets so successful.

Ciroc

• Ciroc is seen to be tweeting every 2-3 days. 
• Majority of Cirocs tweets are very similar to their Facebook page. Where their posts are more promotional and incorporate their bottle of vodka with an image to try and advertise as much as possible. 
• When looking at their twitter account you can see that they do in fact use the 50/50 rule. They post content of just entertainment while also advertising at the same time. 
• Some key words used are cirocnight, circoc, celebrate success, vodka. 
• 
• This is seen to be one of their most recent and popular post. It is pinned so it always remains at the top of the page. They received 218 retweets, and 229 favourites. 
• This post exactly like their Facebook post is talking about their new flavour of vodka. The apple vodka has been a huge success in their career that has brought most of their revenue. With the advertisement of the ciroc apple, individuals love it so they retweet and favourite it. 

Captain Morgan 

• Captain Morgan does tweet more than Ciroc does. They are known to tweet almost every day if not every other day. 
• Captain Morgan's tweets are more entertainment than anything. They use humour within their advertisement in order to get the audience and consumers entertained so that the remember it and always remember their brand. They use funny images and videos as well. 
• They do not use the 50/50 as often as Ciroc either its more just posts about the rum and entertainment. 
• Key words: Captain, Rum, Spiced, FullCaptain, 
• 
• They received 83 retweets, and 110 likes. 
• Ciroc does in fact get more retweets and favourites. Captain Morgan knows how to communicate especially with the youth. Around the time of this tweet these kind of pictures were floating around everywhere. They made their own to join the trend and make their consumers laugh. 

Hennessy vs Moet et Chandon on Facebook

Hennessy: The best Cognac Brand in the World

Hennessy has been around since 1765 and is considered to be a top Cognac brand which has high brand recognition and equity. This premium brand is endorsed by artistes such as Dej Loaf in her song "Me, You & Hennessy".

A Look at Hennessy's Facebook Page

How often do they post?- Hennessy creates a post on their Facebook page approximately every 1-2 days.

What kind of content do they post?- In each post created, Hennessy promotes a different product from their line. For example, on March 4th at 10:29 am they posted the following:

HENNESSY Collector Blend H250

What type of feedback does their posts generate?- On almost every post created, Hennessy's fans comment asking the price of the respective products and give their opinions on the post. Through this type of feedback, Hennessy's brand recognition grows as the friends of those who respond to their post can see it on their news feed.

Hennessy's Facebook page currently has 3245 likes and their posts generate around 50 likes per post, give or take a few.

I believe that Hennessy needs to promote their Facebook page more to generate more traffic as Facebook is an essential marketing platform

The link for Hennessy's Facebook page can be found below:

Hennessy Facebook

MOET ET CHANDON

Moet et Chandon: The Finest Vintage Champagne

Moet et Chandon has been around since 1743 and is still growing strong. This well known brand of champagne offers an elegant and sophisticated beverage to consumers to enjoy at their delight.

A Look at Moet et Chandon's Facebook Page

How often do they post?- On average, they create posts on their Facebook page every two days.

What kind of content do they post?- Moet Chandon's posts are creative, promotional and engaging. The approach they take in the way they create their hero shots/ posts shows their passion for arts and their product. They also create their posts to represent different occasions their product can be used for. They have created their own hashtags which are used selectively on each post. These include "#OpenTheNow" and "MoetMoment" An example of one of their posts are as follows:

"Talk pink to me. #OpenTheNow"

Do they use the 50/50 rule?- All the posts on their Facebook page is actually all about their brand/ products so I'd say they are more focused on business but they do it in a very bright, inviting way.

What type of feedback does their posts generate?- A lot of the comments their posts receive are positive feedback from those who have used the product and are reminiscing as well as comments about anticipating having this drink.

Moet et Chandon currently has 829,241 likes on their Facebook page and their posts generate approximately 2000 likes with some posts doing exceptionally well generating 13k+ likes.

Moet et Chandon's Facebook page :

Moet Chandon Facebook

Disaronno Vs. Smirnoff on Facebook

Disaronno Vs. Smirnoff on Facebook

 

Disaronno post on Facebook on a daily basis vs. Smirnoff witch has only posted 3 times since March began. Clearly Disaronno takes advantage of engaging audience more than Smirnoff. Although Smirnoff has a lot less activity on their Facebook their last 2 post is all recipes showing the diversity of the drink. Meanwhile Disaronno is more focus on their recent collaboration with Roberto Cavalli a fashion designer from Italy. They still had a couple recipe post but were more focus on their collaboration.

Disaronno also uses believes in the power of the hashtags each post usually have at least 3 hashtags including #Dissaronnosour witch there new drink mix and #DisaronnoinCavalli. Smirnoff doesn't hashtag as much. Surprisingly Smirnoff won on the last post with 4.1k likes and 585 shares and sadly Disaronno only had 35 likes and 0 shares.

Disaronno Vs. Smirnoff on Facebook

 

Disaronno post on Facebook on a daily basis vs. Smirnoff witch has only posted 3 times since March began. Clearly Disaronno takes advantage of engaging audience more than Smirnoff. Although Smirnoff has a lot less activity on their Facebook their last 2 post is all recipes showing the diversity of the drink. Meanwhile Disaronno is more focus on their recent collaboration with Roberto Cavalli a fashion designer from Italy. They still had a couple recipe post but were more focus on their collaboration.

Disaronno also uses believes in the power of the hashtags each post usually have at least 3 hashtags including #Dissaronnosour witch there new drink mix and #DisaronnoinCavalli. Smirnoff doesn't hashtag as much. Surprisingly Smirnoff won on the last post with 4.1k likes and 585 shares and sadly Disaronno only had 35 likes and 0 shares.

Ciroc vs. Captain Morgan on Facebook

Facebook
In this blog we are going to highlight the key posts and how both Captain Morgan and Ciroc communicate through Facebook. It will go over their  marketing tactics and their most successful posts.

Ciroc

• When reviewing the Ciroc Facebook page it is noticed that they usually post every 1-3 days. Usually every 2 days but it does vary. They keep it constant and they do not go more then 3 days without posting. 
• Each Facebook post that Ciroc makes is usually accompanied by photos and are all promotional. They post pictures of the bottle of Ciroc with images like the Super Bowl including events that are happening now with their brand so that it influences consumers to purchase their product. 
• Ciroc is not seen to be using the 50/50 rule as all their posts are just a direct advertisement and promotion of new products. All posts are accompanied by a image. 
• Some key words used are: Official vodka of, Toast to, Vodka, Ciroc, Celebrate success the right way.
• Here we see a recent post by Ciroc with one of their most likes. This post received 117 likes, 44 shares, and 11 comments. 
• I think what makes this post so successful is that they are introducing a new flavour and the image is simple yet elegant. 

Captain Morgan 

• Captain Morgan similar to Ciroc only posts every 1-3 days. 
• Captain Morgans post are more entertainment. They post videos and images of incorporating their rum with funny images. They like to engage with consumers and are not only about promotion. 
• Captain Morgan does not use the 50/50 rule either. They only post the videos and try to entertain their consumers. 
• Most used keywords are: #likeacaptain- which is used in mostly all posts to advertise their mascot and use other words like rum etc. 
• 
• Above you see a post made by Captain Morgan of a drink with a snowman in it. This post alone got 6.4 thousand likes. 722 shares, and 145 comments. 
• I think the reason that this post was one if their most popular and successful was the use of an image that made the consumers laugh. Along with the caption to go with the picture it really grabs the audiences attention, and is not just a boring advertisement post. 

Hennessy vs Moet et Chandon

COGNAC VS CHAMPAGNE?

HENNESSY

Above is a screenshot of Hennessy's website. Hennessy is a well known brand of cognac which some may even consider the best cognac in the world. We will be analyzing Hennessy as a brand and reflecting our findings via our blog.

MOET ET CHANDON

Another brand we will be analyzing is Moet et Chandon which is known for its premium champagnes. A screenshot of Moet Chandon's website is shown above.

Social Media Study: Ciroc

CIroc Vodka: The most rich and well known Vodka to date

Introduction: The brand I am talking about is Ciroc. Ciroc is a type of vodka that is rapped about and presented in many famous music videos. It is a smooth and highly expensive type of vodka that consumers purchase to fit in. Some social media networks they are present on is twitter, Facebook. Instagram, YouTube.

Body:

How often and when do they post? – They usually post one to 5 times a day all throughout the day. They post on all different forms of social media.

Where are they most effective? – Twitter seems like the most effective form of communication through social media.

How do they interact with their audience? – They interact by tweeting back at consumers and making posts to advertise their products.

What is their purpose when they post?  - The purpose is to get the audience engaged and to sell. They post in order to allow consumers to see what is new and to join by getting rappers and sponsors to talk about their product. Dj Khaled a very famous rapper and DJ advertises all over his twitter and Snapchat Ciroc and consumers love it.

Customer Feedback -  Ciroc has 68.1 thousand followers on twitter. They get around 200 retweets and roughly the same amount of favorites. They get involved with events happening globally and incorporate their brand with it.Above is their twitter page showing the amount of retweets and favourites.

In conclusion I believe Ciroc is doing an excellent job at handling their social media and they are able to connect with the consumers. Revenue proves this right.