Disaronno vs. Smirnoff Content Marketing
If had to choose a brand to work with it would defiantly be Disaronno. Disaronno is an Italian cherry flavoured liqueur. Disaronno has more of an upscale ambience, buy working with prestige people in the Italian fashion industry. Brands such as Versace and Roberto Cavalli have endorsed the Disaronno brand. Disaronno has great potential.
To help Disaronno boost their social media presents I would start with a hash tag competition, where people will take a pic with their Disaronno bottle and hashtag us @ #Disaronno coming close fashion week in Italy, choose a lucky person to fly out to fashion week in Italy.
Contest details:
Target audience males and females 18-35 years
Further social media goals include boosting YouTube subscriber’s to10k with weekly post. Disaronnos Facebook already upholds 2.6 million followers but engaging them seems to be the problem, hope fully this contest will engage our followers and we can up our likes to at least 50k likes per post.
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