Captain Morgan vs. Ciroc Content Marketing

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If I was part of a marketing firm and I had to choose a company to work for it would have to be Captain Morgan. Captain Morgan is a rum company that knows how to have fun with their advertising and grab the attention of their consumers. This really interests me and I feel like I could fit in.

• My idea is to use Instagram as my social platform. Individuals have to post a picture with a bottle of Captain Morgan and tag @Captain Morgan in the post. They also have to #CaptainMorgan and every post allows them to enter raffle for a free bottle of Captain Morgan. This will get the consumers involved with the advertisement and it could be fun. 
• My audience aims for individuals from the age of 19-30
• My goals for this promotion is to get as much brand recognition as possible through likes and retweets. This will increase profits and allow the company to evolve. 
• The two platforms that this will be promoted on will be Twitter and Instagram!
• I hope to acquire customer involvement with the company! I want the viewers and consumers to feel like they are a part of Captain Morgan and they will be rewarded if they win the raffle. 
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