Hennessy vs Moet et Chandon Content Marketing

I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.

That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing  the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.

With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.

This will be targeted to male and female persons ages 19-35.

This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.

This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.

How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.

The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week  all-inclusive trip for 2 to a destination of choice.

This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.

Captain Morgan vs. Ciroc Content Marketing

Take a Selfie!

If I was part of a marketing firm and I had to choose a company to work for it would have to be Captain Morgan. Captain Morgan is a rum company that knows how to have fun with their advertising and grab the attention of their consumers. This really interests me and I feel like I could fit in.

• My idea is to use Instagram as my social platform. Individuals have to post a picture with a bottle of Captain Morgan and tag @Captain Morgan in the post. They also have to #CaptainMorgan and every post allows them to enter raffle for a free bottle of Captain Morgan. This will get the consumers involved with the advertisement and it could be fun. 
• My audience aims for individuals from the age of 19-30
• My goals for this promotion is to get as much brand recognition as possible through likes and retweets. This will increase profits and allow the company to evolve. 
• The two platforms that this will be promoted on will be Twitter and Instagram!
• I hope to acquire customer involvement with the company! I want the viewers and consumers to feel like they are a part of Captain Morgan and they will be rewarded if they win the raffle. 
• 

Ciroc Fan Page

Below I will give you a list of fan pages that relate to Ciroc and what they are all about.

Twitter: https://twitter.com/IamEddieLo

Here you see a tweet followed by an Instagram photo that advertises Ciroc Vodka through a fan page. 

• This is a page on twitter that goes by @cirocboys they advertise Ciroc in a less professional way. They still get their message across and the real Ciroc page supports and follows them. 

FaceBook

https://www.facebook.com/CirocCanada/?fref=ts

Here is CirocVodka a page on Facebook that does the same. They admire the Ciroc brand and and decided to make their own page. They advertise the company brand and do so without no filter and are able to post anything they want.

Instagram: @cirocnation 

This is another account on Instagram that is not owned by Ciroc at all. They pot a bunch of images and some of them being Ciroc where they advertise and appreciate the brand. 

Hennessy vs Moet et Chandon on Youtube

Let's take a look a YouTube: Henny vs. Moet !


How often does each brand post?- In this instance, Moet posts approximately 2-5 times per month not too far off from Hennessy which posts approximately 5-8 times per month. They both have shown signs of skipping month in between ever so often. There is no direct pattern.

What kind of video content do they post?- Hennessy's videos are all about giving a virtual experience of the product and portraying the art of their product in the way they intended the specific line to be seen, Moet et Chandon likewise in some aspects. Some short films are created on both ends to capture the art and message behind their brand & products, their other videos are advertisements.

What kind of content is included in the description?- Hennessy's video description says what the video is about and  also provides links to download their apps. They also provide a link to the direct channel. Moet et Chandon's video description give a product description and provides links to their other social media accounts.

Most successful videos?-

Moet : Moët & Chandon: The Now - Official Film (JP)- #OpenTheNow

Hennessy: Hennessy: Send Your Message to the Future - Official Film

Why are these the most successful?:

Moet: 954,594 views, 94 likes, 4 comment
In this "film" it shows enjoyment and gives enlightenment to viewers.

Hennessy: 605,339 views, 78 likes
In this video, Hennessy is directly sending a message that it has for the future generations. They are embracing the future, shows commitment.

Youtube: Captain Morgan and Ciroc

Here we will analyze Ciroc and Captain Morgan and their use of YouTube.

Captain Morgan

• After analyzing  their youtube page we have discovered that the last time they posted anything on youtube was 2 months ago and then 10 months before that. They do not use youtube as much they do their other social media platforms. 
• Captain Morgan is such a funny company and these videos prove it! Below I will share a link for you to experience the humour of the company and how they make sure consumers remember their brand. 
• In the description it says "Man’s best friend is dog, cola’s best friend is Captain. Go Full Captain." 
• https://www.youtube.com/watch?v=7u6BFbhbV4w this link will bring you to their most successful and noticed video. They gained 94,458 views with 19 likes and 7 comments. 
• This video is so successful because of how funny it actually is. A very well known drink is a rum and coke. This video shows how they "met" and this got the attention of viewers and consumers. 

Ciroc 

• Ciroc is a little better when it comes to posting. They post every month or two.
• Ciroc is a more elegant brand that likes to keep things professional. Their videos are more of an advertisement that introduces their new flavours. 
• Content description "CÎROC Apple, infused with a vivid apple and other natural flavors, with a touch of ripeness and a subtly smooth, tart finish." 
• The video above got 2,100 views, 15 likes and 8 comments. 
• I think what makes this video successful is that it truly defines what ciroc. The characteristics of this video are elegant, professional and rich, everything that the company is. 

Hennessy vs Moet et Chandon on Instagram

Instagram is one of the most used social media platforms today, so it only makes sense that we have a look at the Instagram pages of Moet & Hennessy.

How often does each brand post?- Hennessy creates posts on their Instagram page almost every day while Moet et Chandon posts every other day.

What kind of content does each brand post?- Hennessy posts mostly promotional images along with an image of its headquarters and leisure experiences. On the other hand, Moet mainly posts promotional images and videos on their page.

Description feature?- Instagram only allows you to post pictures and videos so they give the option to give a description of your post which may include hashtags.

2417 likes; 48 comments

 I believe this is Hennessy's most successful post as it captures the richness of the cognac as it is being poured. The caption also complements the simplicity of the picture as it reads "Neat."
Click here to visit this post directly.

4877 likes; 89 comments

I believe this is Moet's most successful post because of the creativity of this post.

Click here to visit this post directly.

Number of followers on Hennessy's Instagram page: 126K

Number of followers on Moet's Instagram page: 178K

Links to the respective instagram pages of these brands can be found below:

Hennessy

Moet et Chandon