Captain Morgan vs. Ciroc Content Marketing

Take a Selfie!

If I was part of a marketing firm and I had to choose a company to work for it would have to be Captain Morgan. Captain Morgan is a rum company that knows how to have fun with their advertising and grab the attention of their consumers. This really interests me and I feel like I could fit in.

• My idea is to use Instagram as my social platform. Individuals have to post a picture with a bottle of Captain Morgan and tag @Captain Morgan in the post. They also have to #CaptainMorgan and every post allows them to enter raffle for a free bottle of Captain Morgan. This will get the consumers involved with the advertisement and it could be fun. 
• My audience aims for individuals from the age of 19-30
• My goals for this promotion is to get as much brand recognition as possible through likes and retweets. This will increase profits and allow the company to evolve. 
• The two platforms that this will be promoted on will be Twitter and Instagram!
• I hope to acquire customer involvement with the company! I want the viewers and consumers to feel like they are a part of Captain Morgan and they will be rewarded if they win the raffle. 
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Drunk Marketers! Who we are!

• The project that our team is working  on is the analysis and research of alcoholic brands. We are going in depth with each companies advertising and social forms of communication. We are all enrolled in Marketing and hope to do a good job and presenting you the consumers all about these alcoholic brands. Some brands we will focus on is: 
• Captain Morgans
• Ciroc
• Hennessy
• Moet
• Disoronno
• Smirnoff

The three writers all attend Sheridan College and are all major in Marketing. Andrew Boulos (far left) Kea Belgrove (middle) and Deleisha Marsh (Right)

LinkedIn Accounts 

1. Andrew Boulos- https://ca.linkedin.com/in/andrew-boulos-ab8841106
2. Kea Belgrove- https://ca.linkedin.com/in/kea-belgrove-980050b6
3. Deleisha Marsh- https://ca.linkedin.com/in/deleisha-marsh-510327115