Captain Morgan vs. Ciroc Content Marketing

Take a Selfie!

If I was part of a marketing firm and I had to choose a company to work for it would have to be Captain Morgan. Captain Morgan is a rum company that knows how to have fun with their advertising and grab the attention of their consumers. This really interests me and I feel like I could fit in.

• My idea is to use Instagram as my social platform. Individuals have to post a picture with a bottle of Captain Morgan and tag @Captain Morgan in the post. They also have to #CaptainMorgan and every post allows them to enter raffle for a free bottle of Captain Morgan. This will get the consumers involved with the advertisement and it could be fun. 
• My audience aims for individuals from the age of 19-30
• My goals for this promotion is to get as much brand recognition as possible through likes and retweets. This will increase profits and allow the company to evolve. 
• The two platforms that this will be promoted on will be Twitter and Instagram!
• I hope to acquire customer involvement with the company! I want the viewers and consumers to feel like they are a part of Captain Morgan and they will be rewarded if they win the raffle. 
• 

Youtube: Captain Morgan and Ciroc

Here we will analyze Ciroc and Captain Morgan and their use of YouTube.

Captain Morgan

• After analyzing  their youtube page we have discovered that the last time they posted anything on youtube was 2 months ago and then 10 months before that. They do not use youtube as much they do their other social media platforms. 
• Captain Morgan is such a funny company and these videos prove it! Below I will share a link for you to experience the humour of the company and how they make sure consumers remember their brand. 
• In the description it says "Man’s best friend is dog, cola’s best friend is Captain. Go Full Captain." 
• https://www.youtube.com/watch?v=7u6BFbhbV4w this link will bring you to their most successful and noticed video. They gained 94,458 views with 19 likes and 7 comments. 
• This video is so successful because of how funny it actually is. A very well known drink is a rum and coke. This video shows how they "met" and this got the attention of viewers and consumers. 

Ciroc 

• Ciroc is a little better when it comes to posting. They post every month or two.
• Ciroc is a more elegant brand that likes to keep things professional. Their videos are more of an advertisement that introduces their new flavours. 
• Content description "CÎROC Apple, infused with a vivid apple and other natural flavors, with a touch of ripeness and a subtly smooth, tart finish." 
• The video above got 2,100 views, 15 likes and 8 comments. 
• I think what makes this video successful is that it truly defines what ciroc. The characteristics of this video are elegant, professional and rich, everything that the company is. 

Ciroc vs. Captain Morgan on Facebook

Facebook
In this blog we are going to highlight the key posts and how both Captain Morgan and Ciroc communicate through Facebook. It will go over their  marketing tactics and their most successful posts.

Ciroc

• When reviewing the Ciroc Facebook page it is noticed that they usually post every 1-3 days. Usually every 2 days but it does vary. They keep it constant and they do not go more then 3 days without posting. 
• Each Facebook post that Ciroc makes is usually accompanied by photos and are all promotional. They post pictures of the bottle of Ciroc with images like the Super Bowl including events that are happening now with their brand so that it influences consumers to purchase their product. 
• Ciroc is not seen to be using the 50/50 rule as all their posts are just a direct advertisement and promotion of new products. All posts are accompanied by a image. 
• Some key words used are: Official vodka of, Toast to, Vodka, Ciroc, Celebrate success the right way.
• Here we see a recent post by Ciroc with one of their most likes. This post received 117 likes, 44 shares, and 11 comments. 
• I think what makes this post so successful is that they are introducing a new flavour and the image is simple yet elegant. 

Captain Morgan 

• Captain Morgan similar to Ciroc only posts every 1-3 days. 
• Captain Morgans post are more entertainment. They post videos and images of incorporating their rum with funny images. They like to engage with consumers and are not only about promotion. 
• Captain Morgan does not use the 50/50 rule either. They only post the videos and try to entertain their consumers. 
• Most used keywords are: #likeacaptain- which is used in mostly all posts to advertise their mascot and use other words like rum etc. 
• 
• Above you see a post made by Captain Morgan of a drink with a snowman in it. This post alone got 6.4 thousand likes. 722 shares, and 145 comments. 
• I think the reason that this post was one if their most popular and successful was the use of an image that made the consumers laugh. Along with the caption to go with the picture it really grabs the audiences attention, and is not just a boring advertisement post. 

Ciroc and Captain Morgan

Ciroc is one of the brand the we will be looking at and presenting through our blog. Ciroc is a high-class brand of vodka advertised by celebrities world wide. 

Captain Morgan is another brand we are looking into. Instead of vodka this is a spiced rum that is very popular in the youth age. It is a very popular brand that mixes well with pepsi or coca cola. Captain Morgan is the mascot of the alcohol and is well known by all consumers.