Captain Morgan Fan Page

Facebook: https://www.facebook.com/capitanmorganfanpage

• This Facebook page is a account that shares consumers images of them with Captain Morgan. So if you scroll through the page you see all these images of individuals holding the bottle of rum and this page just shares them for everyone to see. Instead of it being a professional advertisement it is more of a personal blog on Facebook of everybody's experience with the rum. Below is an image of the page. 



You can see that the page is called a Fan Club! All fans are welcome to try and share their experience with Captain Morgan and this page will post it so everyone can see! Overall this page is fun!

Tumblr: https://www.tumblr.com/search/captain+morgan

• Tumblr is not one of the social media platforms that I have chose. I consider is a fan page only because there are thousands of accounts on tumblr and by just searching the key word Captain Morgan you are able to see all these images that are shared by thousands of individuals across the world. 



As you can see the above image shows all the results you get from searching Captain Morgan and all the accounts that are incorporated with it.





Through more research I could not find anymore fan pages. What I did find was that when you search Captain Morgan Fan in the search bar on twitter you find a bunch of posts with Captain Morgan tagged in it. This just shows the recognition and how it can be found everywhere. 

Ciroc Fan Page

Below I will give you a list of fan pages that relate to Ciroc and what they are all about.

Twitter: https://twitter.com/IamEddieLo

Here you see a tweet followed by an Instagram photo that advertises Ciroc Vodka through a fan page. 

• This is a page on twitter that goes by @cirocboys they advertise Ciroc in a less professional way. They still get their message across and the real Ciroc page supports and follows them. 

FaceBook

https://www.facebook.com/CirocCanada/?fref=ts

Here is CirocVodka a page on Facebook that does the same. They admire the Ciroc brand and and decided to make their own page. They advertise the company brand and do so without no filter and are able to post anything they want.

Instagram: @cirocnation 

This is another account on Instagram that is not owned by Ciroc at all. They pot a bunch of images and some of them being Ciroc where they advertise and appreciate the brand. 

Youtube: Captain Morgan and Ciroc

Here we will analyze Ciroc and Captain Morgan and their use of YouTube.

Captain Morgan

• After analyzing  their youtube page we have discovered that the last time they posted anything on youtube was 2 months ago and then 10 months before that. They do not use youtube as much they do their other social media platforms. 
• Captain Morgan is such a funny company and these videos prove it! Below I will share a link for you to experience the humour of the company and how they make sure consumers remember their brand. 
• In the description it says "Man’s best friend is dog, cola’s best friend is Captain. Go Full Captain." 
• https://www.youtube.com/watch?v=7u6BFbhbV4w this link will bring you to their most successful and noticed video. They gained 94,458 views with 19 likes and 7 comments. 
• This video is so successful because of how funny it actually is. A very well known drink is a rum and coke. This video shows how they "met" and this got the attention of viewers and consumers. 

Ciroc 

• Ciroc is a little better when it comes to posting. They post every month or two.
• Ciroc is a more elegant brand that likes to keep things professional. Their videos are more of an advertisement that introduces their new flavours. 
• Content description "CÎROC Apple, infused with a vivid apple and other natural flavors, with a touch of ripeness and a subtly smooth, tart finish." 
• The video above got 2,100 views, 15 likes and 8 comments. 
• I think what makes this video successful is that it truly defines what ciroc. The characteristics of this video are elegant, professional and rich, everything that the company is. 

Ciroc vs. Captain Morgan on Facebook

Facebook
In this blog we are going to highlight the key posts and how both Captain Morgan and Ciroc communicate through Facebook. It will go over their  marketing tactics and their most successful posts.

Ciroc

• When reviewing the Ciroc Facebook page it is noticed that they usually post every 1-3 days. Usually every 2 days but it does vary. They keep it constant and they do not go more then 3 days without posting. 
• Each Facebook post that Ciroc makes is usually accompanied by photos and are all promotional. They post pictures of the bottle of Ciroc with images like the Super Bowl including events that are happening now with their brand so that it influences consumers to purchase their product. 
• Ciroc is not seen to be using the 50/50 rule as all their posts are just a direct advertisement and promotion of new products. All posts are accompanied by a image. 
• Some key words used are: Official vodka of, Toast to, Vodka, Ciroc, Celebrate success the right way.
• Here we see a recent post by Ciroc with one of their most likes. This post received 117 likes, 44 shares, and 11 comments. 
• I think what makes this post so successful is that they are introducing a new flavour and the image is simple yet elegant. 

Captain Morgan 

• Captain Morgan similar to Ciroc only posts every 1-3 days. 
• Captain Morgans post are more entertainment. They post videos and images of incorporating their rum with funny images. They like to engage with consumers and are not only about promotion. 
• Captain Morgan does not use the 50/50 rule either. They only post the videos and try to entertain their consumers. 
• Most used keywords are: #likeacaptain- which is used in mostly all posts to advertise their mascot and use other words like rum etc. 
• 
• Above you see a post made by Captain Morgan of a drink with a snowman in it. This post alone got 6.4 thousand likes. 722 shares, and 145 comments. 
• I think the reason that this post was one if their most popular and successful was the use of an image that made the consumers laugh. Along with the caption to go with the picture it really grabs the audiences attention, and is not just a boring advertisement post. 

Ciroc and Captain Morgan

Ciroc is one of the brand the we will be looking at and presenting through our blog. Ciroc is a high-class brand of vodka advertised by celebrities world wide. 

Captain Morgan is another brand we are looking into. Instead of vodka this is a spiced rum that is very popular in the youth age. It is a very popular brand that mixes well with pepsi or coca cola. Captain Morgan is the mascot of the alcohol and is well known by all consumers.