Youtube: Captain Morgan and Ciroc

Here we will analyze Ciroc and Captain Morgan and their use of YouTube.

Captain Morgan

• After analyzing  their youtube page we have discovered that the last time they posted anything on youtube was 2 months ago and then 10 months before that. They do not use youtube as much they do their other social media platforms. 
• Captain Morgan is such a funny company and these videos prove it! Below I will share a link for you to experience the humour of the company and how they make sure consumers remember their brand. 
• In the description it says "Man’s best friend is dog, cola’s best friend is Captain. Go Full Captain." 
• https://www.youtube.com/watch?v=7u6BFbhbV4w this link will bring you to their most successful and noticed video. They gained 94,458 views with 19 likes and 7 comments. 
• This video is so successful because of how funny it actually is. A very well known drink is a rum and coke. This video shows how they "met" and this got the attention of viewers and consumers. 

Ciroc 

• Ciroc is a little better when it comes to posting. They post every month or two.
• Ciroc is a more elegant brand that likes to keep things professional. Their videos are more of an advertisement that introduces their new flavours. 
• Content description "CÎROC Apple, infused with a vivid apple and other natural flavors, with a touch of ripeness and a subtly smooth, tart finish." 
• The video above got 2,100 views, 15 likes and 8 comments. 
• I think what makes this video successful is that it truly defines what ciroc. The characteristics of this video are elegant, professional and rich, everything that the company is.