Disaronno Vs. Smirnoff on Facebook
Disaronno post on Facebook on a daily basis vs. Smirnoff witch has only posted 3 times since March began. Clearly Disaronno takes advantage of engaging audience more than Smirnoff. Although Smirnoff has a lot less activity on their Facebook their last 2 post is all recipes showing the diversity of the drink. Meanwhile Disaronno is more focus on their recent collaboration with Roberto Cavalli a fashion designer from Italy. They still had a couple recipe post but were more focus on their collaboration.
Disaronno also uses believes in the power of the hashtags each post usually have at least 3 hashtags including #Dissaronnosour witch there new drink mix and #DisaronnoinCavalli. Smirnoff doesn't hashtag as much. Surprisingly Smirnoff won on the last post with 4.1k likes and 585 shares and sadly Disaronno only had 35 likes and 0 shares.
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