Ciroc
- Ciroc is seen to be tweeting every 2-3 days.
- Majority of Cirocs tweets are very similar to their Facebook page. Where their posts are more promotional and incorporate their bottle of vodka with an image to try and advertise as much as possible.
- When looking at their twitter account you can see that they do in fact use the 50/50 rule. They post content of just entertainment while also advertising at the same time.
- Some key words used are cirocnight, circoc, celebrate success, vodka.
- This is seen to be one of their most recent and popular post. It is pinned so it always remains at the top of the page. They received 218 retweets, and 229 favourites.
- This post exactly like their Facebook post is talking about their new flavour of vodka. The apple vodka has been a huge success in their career that has brought most of their revenue. With the advertisement of the ciroc apple, individuals love it so they retweet and favourite it.
Captain Morgan
- Captain Morgan does tweet more than Ciroc does. They are known to tweet almost every day if not every other day.
- Captain Morgan's tweets are more entertainment than anything. They use humour within their advertisement in order to get the audience and consumers entertained so that the remember it and always remember their brand. They use funny images and videos as well.
- They do not use the 50/50 as often as Ciroc either its more just posts about the rum and entertainment.
- Key words: Captain, Rum, Spiced, FullCaptain,
- They received 83 retweets, and 110 likes.
- Ciroc does in fact get more retweets and favourites. Captain Morgan knows how to communicate especially with the youth. Around the time of this tweet these kind of pictures were floating around everywhere. They made their own to join the trend and make their consumers laugh.
No comments:
Post a Comment