Ciroc vs. Captain Morgan on Facebook

Facebook
In this blog we are going to highlight the key posts and how both Captain Morgan and Ciroc communicate through Facebook. It will go over their  marketing tactics and their most successful posts.

Ciroc

• When reviewing the Ciroc Facebook page it is noticed that they usually post every 1-3 days. Usually every 2 days but it does vary. They keep it constant and they do not go more then 3 days without posting. 
• Each Facebook post that Ciroc makes is usually accompanied by photos and are all promotional. They post pictures of the bottle of Ciroc with images like the Super Bowl including events that are happening now with their brand so that it influences consumers to purchase their product. 
• Ciroc is not seen to be using the 50/50 rule as all their posts are just a direct advertisement and promotion of new products. All posts are accompanied by a image. 
• Some key words used are: Official vodka of, Toast to, Vodka, Ciroc, Celebrate success the right way.
• Here we see a recent post by Ciroc with one of their most likes. This post received 117 likes, 44 shares, and 11 comments. 
• I think what makes this post so successful is that they are introducing a new flavour and the image is simple yet elegant. 

Captain Morgan 

• Captain Morgan similar to Ciroc only posts every 1-3 days. 
• Captain Morgans post are more entertainment. They post videos and images of incorporating their rum with funny images. They like to engage with consumers and are not only about promotion. 
• Captain Morgan does not use the 50/50 rule either. They only post the videos and try to entertain their consumers. 
• Most used keywords are: #likeacaptain- which is used in mostly all posts to advertise their mascot and use other words like rum etc. 
• 
• Above you see a post made by Captain Morgan of a drink with a snowman in it. This post alone got 6.4 thousand likes. 722 shares, and 145 comments. 
• I think the reason that this post was one if their most popular and successful was the use of an image that made the consumers laugh. Along with the caption to go with the picture it really grabs the audiences attention, and is not just a boring advertisement post.