Sunday, 20 March 2016

Disaronno vs. Smirnoff on twitter


Disaronno vs. Smirnoff on twitter

Disaronno diffidently takes advantage of their twitter account posting approximately 6 times a day. Smirnoff not so much their last post was on March 12 and before that they were posting approximately one post every other day. Both these accounts post the same content corresponding with their Facebook account.

On twitter Smirnoff doe more of the hash tagging. Hash tags such as #Hollywood #springforward #justaddsodawater #leapday #valentinesday. Smirnoff also post world events such as this year’s leap day and Valentine’s Day. Disaronno doesn’t post about world events. Their post have been about recipes and fashion celebrity looks and their Roberto Cavalli.

On Disaronno`s most recent tweets they only received 4 repost and 7 likes. On Smirnoff’s most recent tweets the received 2 repost and 7 likes. As to why they don’t receive a much engagement on twitter I’m not sure. But they have a long way to go.


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