Hennessy vs Moet et Chandon on Instagram

Instagram is one of the most used social media platforms today, so it only makes sense that we have a look at the Instagram pages of Moet & Hennessy.

How often does each brand post?- Hennessy creates posts on their Instagram page almost every day while Moet et Chandon posts every other day.

What kind of content does each brand post?- Hennessy posts mostly promotional images along with an image of its headquarters and leisure experiences. On the other hand, Moet mainly posts promotional images and videos on their page.

Description feature?- Instagram only allows you to post pictures and videos so they give the option to give a description of your post which may include hashtags.

2417 likes; 48 comments

 I believe this is Hennessy's most successful post as it captures the richness of the cognac as it is being poured. The caption also complements the simplicity of the picture as it reads "Neat."
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4877 likes; 89 comments

I believe this is Moet's most successful post because of the creativity of this post.

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Number of followers on Hennessy's Instagram page: 126K

Number of followers on Moet's Instagram page: 178K

Links to the respective instagram pages of these brands can be found below:

Hennessy

Moet et Chandon