I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.
That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.
With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.
This will be targeted to male and female persons ages 19-35.
This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.
This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.
How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.
The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week all-inclusive trip for 2 to a destination of choice.
This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.
Showing posts with label Kea. Show all posts
Showing posts with label Kea. Show all posts
Tuesday, 5 April 2016
Saturday, 2 April 2016
Moet et Chandon Fan Pages
Wednesday, 30 March 2016
Hennessy Fan Pages
Sunday, 27 March 2016
Hennessy vs Moet et Chandon on Youtube
Let's take a look a YouTube: Henny vs. Moet !
How often does each brand post?- In this instance, Moet posts approximately 2-5 times per month not too far off from Hennessy which posts approximately 5-8 times per month. They both have shown signs of skipping month in between ever so often. There is no direct pattern.
What kind of video content do they post?- Hennessy's videos are all about giving a virtual experience of the product and portraying the art of their product in the way they intended the specific line to be seen, Moet et Chandon likewise in some aspects. Some short films are created on both ends to capture the art and message behind their brand & products, their other videos are advertisements.
What kind of content is included in the description?- Hennessy's video description says what the video is about and also provides links to download their apps. They also provide a link to the direct channel. Moet et Chandon's video description give a product description and provides links to their other social media accounts.
Most successful videos?-
Moet : Moët & Chandon: The Now - Official Film (JP)- #OpenTheNow
Hennessy: Hennessy: Send Your Message to the Future - Official Film
Why are these the most successful?:
Moet: 954,594 views, 94 likes, 4 comment
In this "film" it shows enjoyment and gives enlightenment to viewers.
Hennessy: 605,339 views, 78 likes
In this video, Hennessy is directly sending a message that it has for the future generations. They are embracing the future, shows commitment.
How often does each brand post?- In this instance, Moet posts approximately 2-5 times per month not too far off from Hennessy which posts approximately 5-8 times per month. They both have shown signs of skipping month in between ever so often. There is no direct pattern.
What kind of video content do they post?- Hennessy's videos are all about giving a virtual experience of the product and portraying the art of their product in the way they intended the specific line to be seen, Moet et Chandon likewise in some aspects. Some short films are created on both ends to capture the art and message behind their brand & products, their other videos are advertisements.
What kind of content is included in the description?- Hennessy's video description says what the video is about and also provides links to download their apps. They also provide a link to the direct channel. Moet et Chandon's video description give a product description and provides links to their other social media accounts.
Most successful videos?-
Moet : Moët & Chandon: The Now - Official Film (JP)- #OpenTheNow
Hennessy: Hennessy: Send Your Message to the Future - Official Film
Why are these the most successful?:
Moet: 954,594 views, 94 likes, 4 comment
In this "film" it shows enjoyment and gives enlightenment to viewers.
Hennessy: 605,339 views, 78 likes
In this video, Hennessy is directly sending a message that it has for the future generations. They are embracing the future, shows commitment.
Thursday, 24 March 2016
Hennessy vs Moet et Chandon on Instagram
Instagram is one of the most used social media platforms today, so it only makes sense that we have a look at the Instagram pages of Moet & Hennessy.
I believe this is Hennessy's most successful post as it captures the richness of the cognac as it is being poured. The caption also complements the simplicity of the picture as it reads "Neat."
Click here to visit this post directly.
I believe this is Moet's most successful post because of the creativity of this post.
How often does each brand post?- Hennessy creates posts on their Instagram page almost every day while Moet et Chandon posts every other day.
What kind of content does each brand post?- Hennessy posts mostly promotional images along with an image of its headquarters and leisure experiences. On the other hand, Moet mainly posts promotional images and videos on their page.
Description feature?- Instagram only allows you to post pictures and videos so they give the option to give a description of your post which may include hashtags.
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| 2417 likes; 48 comments |
Click here to visit this post directly.
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| 4877 likes; 89 comments |
Click here to visit this post directly.
Number of followers on Hennessy's Instagram page: 126K
Number of followers on Moet's Instagram page: 178K
Links to the respective instagram pages of these brands can be found below:
Monday, 21 March 2016
Hennessy vs Moet et Chandon on Twittter
Back at it again with another look at Hennessy's and Moet et Chandon's social media marketing strategies. This time, we are going to be focusing on their respective Twitter pages.
Keep reading to see what we've discovered.
Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.
How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.
What kind of content does each brand tweet about?- Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.
Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.
Keywords & Hashtags- Hennessy's most used hashtag is #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.
A screenshot of Hennessy's and Moet's most successful tweets follows:
I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.
I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.
Links to each of their twitter pages can be found below:
Click here to go to Hennessy's Twitter page.
Click here to go to Moet et Chandon's Twitter page
Keep reading to see what we've discovered.
Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.
How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.
What kind of content does each brand tweet about?- Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.
Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.
Keywords & Hashtags- Hennessy's most used hashtag is #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.
A screenshot of Hennessy's and Moet's most successful tweets follows:
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| 524 Retweets; 620 Likes |
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| 417 Retweet; 357 Likes |
I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.
I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.
Links to each of their twitter pages can be found below:
Click here to go to Hennessy's Twitter page.
Click here to go to Moet et Chandon's Twitter page
Friday, 18 March 2016
Hennessy vs Moet et Chandon on Facebook
Hennessy: The best Cognac Brand in the World
Hennessy has been around since 1765 and is considered to be a top Cognac brand which has high brand recognition and equity. This premium brand is endorsed by artistes such as Dej Loaf in her song "Me, You & Hennessy".
A Look at Hennessy's Facebook Page
How often do they post?- Hennessy creates a post on their Facebook page approximately every 1-2 days.
What kind of content do they post?- In each post created, Hennessy promotes a different product from their line. For example, on March 4th at 10:29 am they posted the following:
What type of feedback does their posts generate?- On almost every post created, Hennessy's fans comment asking the price of the respective products and give their opinions on the post. Through this type of feedback, Hennessy's brand recognition grows as the friends of those who respond to their post can see it on their news feed.
Hennessy's Facebook page currently has 3245 likes and their posts generate around 50 likes per post, give or take a few.
I believe that Hennessy needs to promote their Facebook page more to generate more traffic as Facebook is an essential marketing platform
The link for Hennessy's Facebook page can be found below:
Hennessy Facebook
Hennessy has been around since 1765 and is considered to be a top Cognac brand which has high brand recognition and equity. This premium brand is endorsed by artistes such as Dej Loaf in her song "Me, You & Hennessy".
A Look at Hennessy's Facebook Page
How often do they post?- Hennessy creates a post on their Facebook page approximately every 1-2 days.
What kind of content do they post?- In each post created, Hennessy promotes a different product from their line. For example, on March 4th at 10:29 am they posted the following:
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| HENNESSY Collector Blend H250 |
What type of feedback does their posts generate?- On almost every post created, Hennessy's fans comment asking the price of the respective products and give their opinions on the post. Through this type of feedback, Hennessy's brand recognition grows as the friends of those who respond to their post can see it on their news feed.
Hennessy's Facebook page currently has 3245 likes and their posts generate around 50 likes per post, give or take a few.
I believe that Hennessy needs to promote their Facebook page more to generate more traffic as Facebook is an essential marketing platform
The link for Hennessy's Facebook page can be found below:
Hennessy Facebook
MOET ET CHANDON
Moet et Chandon: The Finest Vintage Champagne
Moet et Chandon has been around since 1743 and is still growing strong. This well known brand of champagne offers an elegant and sophisticated beverage to consumers to enjoy at their delight.
A Look at Moet et Chandon's Facebook Page
How often do they post?- On average, they create posts on their Facebook page every two days.
What kind of content do they post?- Moet Chandon's posts are creative, promotional and engaging. The approach they take in the way they create their hero shots/ posts shows their passion for arts and their product. They also create their posts to represent different occasions their product can be used for. They have created their own hashtags which are used selectively on each post. These include "#OpenTheNow" and "MoetMoment" An example of one of their posts are as follows:
Do they use the 50/50 rule?- All the posts on their Facebook page is actually all about their brand/ products so I'd say they are more focused on business but they do it in a very bright, inviting way.
What type of feedback does their posts generate?- A lot of the comments their posts receive are positive feedback from those who have used the product and are reminiscing as well as comments about anticipating having this drink.
Moet et Chandon currently has 829,241 likes on their Facebook page and their posts generate approximately 2000 likes with some posts doing exceptionally well generating 13k+ likes.
Moet et Chandon's Facebook page :
Moet Chandon Facebook
Moet et Chandon has been around since 1743 and is still growing strong. This well known brand of champagne offers an elegant and sophisticated beverage to consumers to enjoy at their delight.
A Look at Moet et Chandon's Facebook Page
How often do they post?- On average, they create posts on their Facebook page every two days.
What kind of content do they post?- Moet Chandon's posts are creative, promotional and engaging. The approach they take in the way they create their hero shots/ posts shows their passion for arts and their product. They also create their posts to represent different occasions their product can be used for. They have created their own hashtags which are used selectively on each post. These include "#OpenTheNow" and "MoetMoment" An example of one of their posts are as follows:
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| "Talk pink to me. #OpenTheNow" |
Do they use the 50/50 rule?- All the posts on their Facebook page is actually all about their brand/ products so I'd say they are more focused on business but they do it in a very bright, inviting way.
What type of feedback does their posts generate?- A lot of the comments their posts receive are positive feedback from those who have used the product and are reminiscing as well as comments about anticipating having this drink.
Moet et Chandon currently has 829,241 likes on their Facebook page and their posts generate approximately 2000 likes with some posts doing exceptionally well generating 13k+ likes.
Moet et Chandon's Facebook page :
Moet Chandon Facebook
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