I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.
That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.
With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.
This will be targeted to male and female persons ages 19-35.
This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.
This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.
How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.
The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week all-inclusive trip for 2 to a destination of choice.
This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.
Showing posts with label Moet Chandon. Show all posts
Showing posts with label Moet Chandon. Show all posts
Tuesday, 5 April 2016
Saturday, 2 April 2016
Moet et Chandon Fan Pages
Monday, 21 March 2016
Hennessy vs Moet et Chandon on Twittter
Back at it again with another look at Hennessy's and Moet et Chandon's social media marketing strategies. This time, we are going to be focusing on their respective Twitter pages.
Keep reading to see what we've discovered.
Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.
How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.
What kind of content does each brand tweet about?- Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.
Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.
Keywords & Hashtags- Hennessy's most used hashtag is #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.
A screenshot of Hennessy's and Moet's most successful tweets follows:
I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.
I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.
Links to each of their twitter pages can be found below:
Click here to go to Hennessy's Twitter page.
Click here to go to Moet et Chandon's Twitter page
Keep reading to see what we've discovered.
Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.
How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.
What kind of content does each brand tweet about?- Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.
Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.
Keywords & Hashtags- Hennessy's most used hashtag is #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.
A screenshot of Hennessy's and Moet's most successful tweets follows:
 |
| 524 Retweets; 620 Likes |
 |
| 417 Retweet; 357 Likes |
I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.
I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.
Links to each of their twitter pages can be found below:
Click here to go to Hennessy's Twitter page.
Click here to go to Moet et Chandon's Twitter page
Saturday, 12 March 2016
Hennessy vs Moet et Chandon
COGNAC VS CHAMPAGNE?
HENNESSY
Above is a screenshot of Hennessy's website. Hennessy is a well known brand of cognac which some may even consider the best cognac in the world. We will be analyzing Hennessy as a brand and reflecting our findings via our blog.
MOET ET CHANDON
Another brand we will be analyzing is Moet et Chandon which is known for its premium champagnes. A screenshot of Moet Chandon's website is shown above.
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