Hennessy vs Moet et Chandon Content Marketing

I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.

That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing  the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.

With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.

This will be targeted to male and female persons ages 19-35.

This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.

This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.

How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.

The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week  all-inclusive trip for 2 to a destination of choice.

This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.

Moet et Chandon Fan Pages

I am unable to find any fan pages for Moet but their Social Media pages can be found by clicking on the blue texts listed below:

FACEBOOK

INSTAGRAM

TWITTER

Youtube: Captain Morgan and Ciroc

Here we will analyze Ciroc and Captain Morgan and their use of YouTube.

Captain Morgan

• After analyzing  their youtube page we have discovered that the last time they posted anything on youtube was 2 months ago and then 10 months before that. They do not use youtube as much they do their other social media platforms. 
• Captain Morgan is such a funny company and these videos prove it! Below I will share a link for you to experience the humour of the company and how they make sure consumers remember their brand. 
• In the description it says "Man’s best friend is dog, cola’s best friend is Captain. Go Full Captain." 
• https://www.youtube.com/watch?v=7u6BFbhbV4w this link will bring you to their most successful and noticed video. They gained 94,458 views with 19 likes and 7 comments. 
• This video is so successful because of how funny it actually is. A very well known drink is a rum and coke. This video shows how they "met" and this got the attention of viewers and consumers. 

Ciroc 

• Ciroc is a little better when it comes to posting. They post every month or two.
• Ciroc is a more elegant brand that likes to keep things professional. Their videos are more of an advertisement that introduces their new flavours. 
• Content description "CÎROC Apple, infused with a vivid apple and other natural flavors, with a touch of ripeness and a subtly smooth, tart finish." 
• The video above got 2,100 views, 15 likes and 8 comments. 
• I think what makes this video successful is that it truly defines what ciroc. The characteristics of this video are elegant, professional and rich, everything that the company is.