Hennessy vs Moet et Chandon Content Marketing

I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.

That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing  the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.

With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.

This will be targeted to male and female persons ages 19-35.

This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.

This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.

How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.

The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week  all-inclusive trip for 2 to a destination of choice.

This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.

Captain Morgan Fan Page

Facebook: https://www.facebook.com/capitanmorganfanpage

• This Facebook page is a account that shares consumers images of them with Captain Morgan. So if you scroll through the page you see all these images of individuals holding the bottle of rum and this page just shares them for everyone to see. Instead of it being a professional advertisement it is more of a personal blog on Facebook of everybody's experience with the rum. Below is an image of the page. 



You can see that the page is called a Fan Club! All fans are welcome to try and share their experience with Captain Morgan and this page will post it so everyone can see! Overall this page is fun!

Tumblr: https://www.tumblr.com/search/captain+morgan

• Tumblr is not one of the social media platforms that I have chose. I consider is a fan page only because there are thousands of accounts on tumblr and by just searching the key word Captain Morgan you are able to see all these images that are shared by thousands of individuals across the world. 



As you can see the above image shows all the results you get from searching Captain Morgan and all the accounts that are incorporated with it.





Through more research I could not find anymore fan pages. What I did find was that when you search Captain Morgan Fan in the search bar on twitter you find a bunch of posts with Captain Morgan tagged in it. This just shows the recognition and how it can be found everywhere. 

Hennessy vs Moet et Chandon

COGNAC VS CHAMPAGNE?

HENNESSY

Above is a screenshot of Hennessy's website. Hennessy is a well known brand of cognac which some may even consider the best cognac in the world. We will be analyzing Hennessy as a brand and reflecting our findings via our blog.

MOET ET CHANDON

Another brand we will be analyzing is Moet et Chandon which is known for its premium champagnes. A screenshot of Moet Chandon's website is shown above.