Captain Morgan Fan Page

Facebook: https://www.facebook.com/capitanmorganfanpage

• This Facebook page is a account that shares consumers images of them with Captain Morgan. So if you scroll through the page you see all these images of individuals holding the bottle of rum and this page just shares them for everyone to see. Instead of it being a professional advertisement it is more of a personal blog on Facebook of everybody's experience with the rum. Below is an image of the page. 



You can see that the page is called a Fan Club! All fans are welcome to try and share their experience with Captain Morgan and this page will post it so everyone can see! Overall this page is fun!

Tumblr: https://www.tumblr.com/search/captain+morgan

• Tumblr is not one of the social media platforms that I have chose. I consider is a fan page only because there are thousands of accounts on tumblr and by just searching the key word Captain Morgan you are able to see all these images that are shared by thousands of individuals across the world. 



As you can see the above image shows all the results you get from searching Captain Morgan and all the accounts that are incorporated with it.





Through more research I could not find anymore fan pages. What I did find was that when you search Captain Morgan Fan in the search bar on twitter you find a bunch of posts with Captain Morgan tagged in it. This just shows the recognition and how it can be found everywhere. 

Hennessy Fan Pages

Hennessy's Fan Pages cannot be found at this time, but the links to the direct social media accounts can be found by clicking on the blue texts below:

TWITTER

FACEBOOK

INSTAGRAM

Ciroc Fan Page

Below I will give you a list of fan pages that relate to Ciroc and what they are all about.

Twitter: https://twitter.com/IamEddieLo

Here you see a tweet followed by an Instagram photo that advertises Ciroc Vodka through a fan page. 

• This is a page on twitter that goes by @cirocboys they advertise Ciroc in a less professional way. They still get their message across and the real Ciroc page supports and follows them. 

FaceBook

https://www.facebook.com/CirocCanada/?fref=ts

Here is CirocVodka a page on Facebook that does the same. They admire the Ciroc brand and and decided to make their own page. They advertise the company brand and do so without no filter and are able to post anything they want.

Instagram: @cirocnation 

This is another account on Instagram that is not owned by Ciroc at all. They pot a bunch of images and some of them being Ciroc where they advertise and appreciate the brand. 

Ciroc vs. Captain Morgan on Instagram

For our third choice of social media we chose to do Instagram and compare the two companies Ciroc and Captain Morgan.

Ciroc

• Ciroc usually publishes Instagram posts every 1-3 days. 
• With Instagram the brand (ciroc) is forced to only post images/videos because Instagram is a social media platform that you are only able to post images on. 
• The description feature is just that you are able to post images and short videos and add caption to the bottom of them, as well as add hashtags and you are able to tag individuals that have Instagram into a picture. 
• 
  



Here is Ciroc Instagram with their most recent and popular post. It is a simple image on them incorporating their product with the red carpet to grab the consumers attention. 

• They received 1,850 likes and 37 comments. 
• I believe this post is successful because the image is so clear and creative. They are incorporating an expensive vodka with he red carpet and this grabs individuals attention. 

Captain Morgan

• Captain Morgan posts every 1-3 days. 
• Again Captain Morgan loves to engage with their consumers and posts images in order to make you laugh and remember the brand. 



Here we have a post by them with 2,065 views. It is a video accompanied by a funny caption.

• I think what made this post so successful is that the video is funny and the caption makes it better. Captain Morgan has a way of advertising in order to let their consumers remember them and I feel like this is a great tactic.