Ciroc vs. Captain Morgan on Instagram

For our third choice of social media we chose to do Instagram and compare the two companies Ciroc and Captain Morgan.

Ciroc

• Ciroc usually publishes Instagram posts every 1-3 days. 
• With Instagram the brand (ciroc) is forced to only post images/videos because Instagram is a social media platform that you are only able to post images on. 
• The description feature is just that you are able to post images and short videos and add caption to the bottom of them, as well as add hashtags and you are able to tag individuals that have Instagram into a picture. 
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Here is Ciroc Instagram with their most recent and popular post. It is a simple image on them incorporating their product with the red carpet to grab the consumers attention. 

• They received 1,850 likes and 37 comments. 
• I believe this post is successful because the image is so clear and creative. They are incorporating an expensive vodka with he red carpet and this grabs individuals attention. 

Captain Morgan

• Captain Morgan posts every 1-3 days. 
• Again Captain Morgan loves to engage with their consumers and posts images in order to make you laugh and remember the brand. 



Here we have a post by them with 2,065 views. It is a video accompanied by a funny caption.

• I think what made this post so successful is that the video is funny and the caption makes it better. Captain Morgan has a way of advertising in order to let their consumers remember them and I feel like this is a great tactic.