Hennessy vs Moet et Chandon on Twittter

Back at it again with another look at Hennessy's and Moet et Chandon's social media marketing strategies. This time, we are going to be focusing on their respective Twitter pages.
Keep reading to see what we've discovered.

Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.

How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.

What kind of content does each brand tweet about?-  Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.

Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.

Keywords & Hashtags- Hennessy's most used hashtag is  #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.

A screenshot of Hennessy's and Moet's most successful tweets follows:

524 Retweets; 620 Likes

417 Retweet; 357 Likes

I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.

I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.

Links to each of their twitter pages can be found below:

Click here to go to Hennessy's Twitter page.

Click here to go to Moet et Chandon's Twitter page