Hennessy has been around since 1765 and is considered to be a top Cognac brand which has high brand recognition and equity. This premium brand is endorsed by artistes such as Dej Loaf in her song "Me, You & Hennessy".
A Look at Hennessy's Facebook Page
How often do they post?- Hennessy creates a post on their Facebook page approximately every 1-2 days.
What kind of content do they post?- In each post created, Hennessy promotes a different product from their line. For example, on March 4th at 10:29 am they posted the following:
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| HENNESSY Collector Blend H250 |
What type of feedback does their posts generate?- On almost every post created, Hennessy's fans comment asking the price of the respective products and give their opinions on the post. Through this type of feedback, Hennessy's brand recognition grows as the friends of those who respond to their post can see it on their news feed.
Hennessy's Facebook page currently has 3245 likes and their posts generate around 50 likes per post, give or take a few.
I believe that Hennessy needs to promote their Facebook page more to generate more traffic as Facebook is an essential marketing platform
The link for Hennessy's Facebook page can be found below:
Hennessy Facebook
MOET ET CHANDON
Moet et Chandon: The Finest Vintage Champagne
Moet et Chandon has been around since 1743 and is still growing strong. This well known brand of champagne offers an elegant and sophisticated beverage to consumers to enjoy at their delight.
A Look at Moet et Chandon's Facebook Page
How often do they post?- On average, they create posts on their Facebook page every two days.
What kind of content do they post?- Moet Chandon's posts are creative, promotional and engaging. The approach they take in the way they create their hero shots/ posts shows their passion for arts and their product. They also create their posts to represent different occasions their product can be used for. They have created their own hashtags which are used selectively on each post. These include "#OpenTheNow" and "MoetMoment" An example of one of their posts are as follows:
Do they use the 50/50 rule?- All the posts on their Facebook page is actually all about their brand/ products so I'd say they are more focused on business but they do it in a very bright, inviting way.
What type of feedback does their posts generate?- A lot of the comments their posts receive are positive feedback from those who have used the product and are reminiscing as well as comments about anticipating having this drink.
Moet et Chandon currently has 829,241 likes on their Facebook page and their posts generate approximately 2000 likes with some posts doing exceptionally well generating 13k+ likes.
Moet et Chandon's Facebook page :
Moet Chandon Facebook
Moet et Chandon has been around since 1743 and is still growing strong. This well known brand of champagne offers an elegant and sophisticated beverage to consumers to enjoy at their delight.
A Look at Moet et Chandon's Facebook Page
How often do they post?- On average, they create posts on their Facebook page every two days.
What kind of content do they post?- Moet Chandon's posts are creative, promotional and engaging. The approach they take in the way they create their hero shots/ posts shows their passion for arts and their product. They also create their posts to represent different occasions their product can be used for. They have created their own hashtags which are used selectively on each post. These include "#OpenTheNow" and "MoetMoment" An example of one of their posts are as follows:
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| "Talk pink to me. #OpenTheNow" |
Do they use the 50/50 rule?- All the posts on their Facebook page is actually all about their brand/ products so I'd say they are more focused on business but they do it in a very bright, inviting way.
What type of feedback does their posts generate?- A lot of the comments their posts receive are positive feedback from those who have used the product and are reminiscing as well as comments about anticipating having this drink.
Moet et Chandon currently has 829,241 likes on their Facebook page and their posts generate approximately 2000 likes with some posts doing exceptionally well generating 13k+ likes.
Moet et Chandon's Facebook page :
Moet Chandon Facebook
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