Disaronno vs. Smirnoff on Instagram
Disaronno has an Instagram account that consist of 24k followers. Smirnoff`s Instagram page consist of 50.8k followers. Disaronno post on a daily basis were as Smirnoff mad a post march 9, march 12 and before that 3 and 5 weeks prior. Disaronno includes hash tags such as #Disaronno #robertocavalli #cavalli #tuesdaytreat #cocktail #drink #bottle #limitededition #jar #fashion #fashionlovers #italian #style, in all their post. They also post content sharing their collaboration with Roberto cavalli. Hence the hash tags #robertocavalli #fashion #fashionlovers #style. On Smirnoff’s Instagram they use little and simple hash tags such as n Smirnoff’s #Spring Forward. Smirnoff post more recipes in Instagram then Disaronno.
Disaronno cross promotes with promoting their brand and Italian designer Roberto cavalli. Each brand doesn`t include any links o outside sources. On Disaronno`s last Instagram post was 170 likes and 4 comments. Smirnoff`s last post received 378 likes and only 7 comments. I feel Smirnoff was more successful because their last post was a video of a new recipe.
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