Captain Morgan: The rum of choice
Introduction: Captain Morgan is a company that sells rum. Different types of rum
of course white rum, dark rum and the most popular Spiced rum. Captain Morgan is a rum of choice that is
known to be fun and for younger consumers.
Body:
How often and when do they post? They often
post on twitter and Instagram every couple of days. They have many followers.
Where are they most effective? It seems
that they are most effective via Instagram
How do they interact with their audience?
They interact through fun images via instagram. The images are not boring and
you can tell they are trying to get
consumers attention mostly those of a younger legal age.
What kind of content do they post? They post fun pictures and their
tweets are not as professional but also seem fun.
What is their purpose when they post? They
post to engage and to entertain. By doing so they are getting consumers
attention into buying their product.
Customer Feedback- They have 23.6 thousand
followers on twitter and 32.9 thousand followers on instagram. They only get
around 30 retweets but close to 400 likes on their instagram pictures.
Examples of their humor will be shown below
as well as their amount of likes.
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