How often does each brand post?- In this instance, Moet posts approximately 2-5 times per month not too far off from Hennessy which posts approximately 5-8 times per month. They both have shown signs of skipping month in between ever so often. There is no direct pattern.
What kind of video content do they post?- Hennessy's videos are all about giving a virtual experience of the product and portraying the art of their product in the way they intended the specific line to be seen, Moet et Chandon likewise in some aspects. Some short films are created on both ends to capture the art and message behind their brand & products, their other videos are advertisements.
What kind of content is included in the description?- Hennessy's video description says what the video is about and also provides links to download their apps. They also provide a link to the direct channel. Moet et Chandon's video description give a product description and provides links to their other social media accounts.
Most successful videos?-
Moet : Moët & Chandon: The Now - Official Film (JP)- #OpenTheNow
Hennessy: Hennessy: Send Your Message to the Future - Official Film
Why are these the most successful?:
Moet: 954,594 views, 94 likes, 4 comment
In this "film" it shows enjoyment and gives enlightenment to viewers.
Hennessy: 605,339 views, 78 likes
In this video, Hennessy is directly sending a message that it has for the future generations. They are embracing the future, shows commitment.
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