CIroc Vodka: The most rich and well
known Vodka to date
Introduction: The brand I am talking about is Ciroc. Ciroc is a type of vodka that
is rapped about and presented in many famous music videos. It is a smooth and
highly expensive type of vodka that consumers purchase to fit in. Some social
media networks they are present on is twitter, Facebook. Instagram, YouTube.
Body:
How often and when do they post? – They
usually post one to 5 times a day all throughout the day. They post on all
different forms of social media.
Where are they most effective? – Twitter
seems like the most effective form of communication through social media.
How do they interact with their audience? –
They interact by tweeting back at consumers and making posts to advertise their
products.
What is their purpose when they post? - The purpose is to get the audience engaged
and to sell. They post in order to allow consumers to see what is new and to
join by getting rappers and sponsors to talk about their product. Dj Khaled a
very famous rapper and DJ advertises all over his twitter and Snapchat Ciroc
and consumers love it.
Customer Feedback - Ciroc has 68.1 thousand followers on twitter.
They get around 200 retweets and roughly the same amount of favorites. They get
involved with events happening globally and incorporate their brand with it.
Above is their twitter page showing the
amount of retweets and favourites.
In conclusion I believe Ciroc is doing an
excellent job at handling their social media and they are able to connect with
the consumers. Revenue proves this right.
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