Hennessy vs Moet et Chandon Content Marketing

I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.

That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing  the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.

With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.

This will be targeted to male and female persons ages 19-35.

This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.

This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.

How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.

The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week  all-inclusive trip for 2 to a destination of choice.

This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.

Moet et Chandon Fan Pages

I am unable to find any fan pages for Moet but their Social Media pages can be found by clicking on the blue texts listed below:

FACEBOOK

INSTAGRAM

TWITTER

Hennessy vs Moet et Chandon on Youtube

Let's take a look a YouTube: Henny vs. Moet !


How often does each brand post?- In this instance, Moet posts approximately 2-5 times per month not too far off from Hennessy which posts approximately 5-8 times per month. They both have shown signs of skipping month in between ever so often. There is no direct pattern.

What kind of video content do they post?- Hennessy's videos are all about giving a virtual experience of the product and portraying the art of their product in the way they intended the specific line to be seen, Moet et Chandon likewise in some aspects. Some short films are created on both ends to capture the art and message behind their brand & products, their other videos are advertisements.

What kind of content is included in the description?- Hennessy's video description says what the video is about and  also provides links to download their apps. They also provide a link to the direct channel. Moet et Chandon's video description give a product description and provides links to their other social media accounts.

Most successful videos?-

Moet : Moët & Chandon: The Now - Official Film (JP)- #OpenTheNow

Hennessy: Hennessy: Send Your Message to the Future - Official Film

Why are these the most successful?:

Moet: 954,594 views, 94 likes, 4 comment
In this "film" it shows enjoyment and gives enlightenment to viewers.

Hennessy: 605,339 views, 78 likes
In this video, Hennessy is directly sending a message that it has for the future generations. They are embracing the future, shows commitment.

Hennessy vs Moet et Chandon on Instagram

Instagram is one of the most used social media platforms today, so it only makes sense that we have a look at the Instagram pages of Moet & Hennessy.

How often does each brand post?- Hennessy creates posts on their Instagram page almost every day while Moet et Chandon posts every other day.

What kind of content does each brand post?- Hennessy posts mostly promotional images along with an image of its headquarters and leisure experiences. On the other hand, Moet mainly posts promotional images and videos on their page.

Description feature?- Instagram only allows you to post pictures and videos so they give the option to give a description of your post which may include hashtags.

2417 likes; 48 comments

 I believe this is Hennessy's most successful post as it captures the richness of the cognac as it is being poured. The caption also complements the simplicity of the picture as it reads "Neat."
Click here to visit this post directly.

4877 likes; 89 comments

I believe this is Moet's most successful post because of the creativity of this post.

Click here to visit this post directly.

Number of followers on Hennessy's Instagram page: 126K

Number of followers on Moet's Instagram page: 178K

Links to the respective instagram pages of these brands can be found below:

Hennessy

Moet et Chandon

Ciroc vs. Captain Morgan on Instagram

For our third choice of social media we chose to do Instagram and compare the two companies Ciroc and Captain Morgan.

Ciroc

• Ciroc usually publishes Instagram posts every 1-3 days. 
• With Instagram the brand (ciroc) is forced to only post images/videos because Instagram is a social media platform that you are only able to post images on. 
• The description feature is just that you are able to post images and short videos and add caption to the bottom of them, as well as add hashtags and you are able to tag individuals that have Instagram into a picture. 
• 
  



Here is Ciroc Instagram with their most recent and popular post. It is a simple image on them incorporating their product with the red carpet to grab the consumers attention. 

• They received 1,850 likes and 37 comments. 
• I believe this post is successful because the image is so clear and creative. They are incorporating an expensive vodka with he red carpet and this grabs individuals attention. 

Captain Morgan

• Captain Morgan posts every 1-3 days. 
• Again Captain Morgan loves to engage with their consumers and posts images in order to make you laugh and remember the brand. 



Here we have a post by them with 2,065 views. It is a video accompanied by a funny caption.

• I think what made this post so successful is that the video is funny and the caption makes it better. Captain Morgan has a way of advertising in order to let their consumers remember them and I feel like this is a great tactic. 

Hennessy vs Moet et Chandon on Twittter

Back at it again with another look at Hennessy's and Moet et Chandon's social media marketing strategies. This time, we are going to be focusing on their respective Twitter pages.
Keep reading to see what we've discovered.

Hennessy has 60.8 K followers on their Twitter account while 49.9 K followers on theirs.

How often does each brand tweet?- Hennessy tweets roughly twice a week while Moet et Chandon tweets everyday or at least every other day, give or take a few.

What kind of content does each brand tweet about?-  Hennessy's tweets are more on the promotional side with a lot of visual aids, Moet et Chandon alike.

Does each brand use the 50/50 rule?- Neither brand uses the 50/50 rule. All their posts are more focused on promoting their brand.

Keywords & Hashtags- Hennessy's most used hashtag is  #HennessyHoliday and #DrinkOfChoice which is usually accompanied by the words "celebrate", "cognac" etc. Moet et Chandon commonly uses the hashtags #MoetMoment & #OpenTheNow which also act as their keywords and can be found on almost every post.

A screenshot of Hennessy's and Moet's most successful tweets follows:

524 Retweets; 620 Likes

417 Retweet; 357 Likes

I believe this was Hennessy's most successful tweet as it represented its message well and their followers may have liked the idea of what they are promoting. It also made a lot of sense for the season.

I think this was Moet's most successful tweet because a lot of people have difficulty with the pronunciation of the brand's name and this tweet addressed that and also engaged their audience by asking them to re-tweet.

Links to each of their twitter pages can be found below:

Click here to go to Hennessy's Twitter page.

Click here to go to Moet et Chandon's Twitter page

Hennessy vs Moet et Chandon

COGNAC VS CHAMPAGNE?

HENNESSY

Above is a screenshot of Hennessy's website. Hennessy is a well known brand of cognac which some may even consider the best cognac in the world. We will be analyzing Hennessy as a brand and reflecting our findings via our blog.

MOET ET CHANDON

Another brand we will be analyzing is Moet et Chandon which is known for its premium champagnes. A screenshot of Moet Chandon's website is shown above.