Hennessy vs Moet et Chandon Content Marketing

I am creating a campaign for Hennessy because I believe that this is a premium brand and I'd be honored to come up with a pitch for this brand.

That being said, I have come up with a 30 DAY CHALLENGE which will require consumers to post pictures and videos of them representing  the brand in the most original and creative and has to reflect the personality of the individual doing the challenge. Participants MUST create one post a day consecutively for 30 days.

With this challenge, participants will be required to tag @HennessyUs as well as use the hashtags #Hennythingispossible and #Henny30DayChallenge on each post in order to qualify for the grand prize which I will state shortly.

This will be targeted to male and female persons ages 19-35.

This challenge will be held seasonally for Summer and Winter periods. In the Summer this will be on from June 1- June 30 and in the Winter from October 1- October 30.

This challenge will be hosted on Instagram only but will be promoted through Facebook, Twitter and Instagram.

How will this campaign attract the audience? This is where our prize comes in, there will be a team delegated to monitor the daily posts and eliminate throughout as necessary. At the end of each challenge, whichever participants are left, will have their posts screened once again by a special team who will then choose 3 winners. It is important that every single post is as creative as possible in order to get to the end.

The chosen 3 winners will have the option of becoming brand ambassadors for the company which includes receiving care packages bi-monthly; or win a 2 week  all-inclusive trip for 2 to a destination of choice.

This will help to attract, acquire and engage our audience as this challenge is free and the prizes are amazing. With good advertising of the challenge we shall be able to have a successful campaign which will help in raising even more brand awareness for the company.

Disaronno vs. Smirnoff Content Marketing

Disaronno vs. Smirnoff Content Marketing

If had to choose a brand to work with it would defiantly be Disaronno. Disaronno is an Italian cherry flavoured liqueur. Disaronno has more of an upscale ambience, buy working with prestige people in the Italian fashion industry. Brands such as Versace and Roberto Cavalli have endorsed the Disaronno brand. Disaronno has great potential.

To help Disaronno boost their social media presents I would start with a hash tag competition, where people will take a pic with their Disaronno bottle and hashtag us @ #Disaronno coming close fashion week in Italy, choose a lucky person to fly out to fashion week in Italy.

Contest details:

Target audience males and females 18-35 years

Further social media goals include boosting YouTube subscriber’s to10k with weekly post. Disaronnos Facebook already upholds 2.6 million followers but engaging them seems to be the problem, hope fully this contest will engage our followers and we can up our likes to at least 50k likes per post.

Captain Morgan vs. Ciroc Content Marketing

Take a Selfie!

If I was part of a marketing firm and I had to choose a company to work for it would have to be Captain Morgan. Captain Morgan is a rum company that knows how to have fun with their advertising and grab the attention of their consumers. This really interests me and I feel like I could fit in.

• My idea is to use Instagram as my social platform. Individuals have to post a picture with a bottle of Captain Morgan and tag @Captain Morgan in the post. They also have to #CaptainMorgan and every post allows them to enter raffle for a free bottle of Captain Morgan. This will get the consumers involved with the advertisement and it could be fun. 
• My audience aims for individuals from the age of 19-30
• My goals for this promotion is to get as much brand recognition as possible through likes and retweets. This will increase profits and allow the company to evolve. 
• The two platforms that this will be promoted on will be Twitter and Instagram!
• I hope to acquire customer involvement with the company! I want the viewers and consumers to feel like they are a part of Captain Morgan and they will be rewarded if they win the raffle. 
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Moet et Chandon Fan Pages

I am unable to find any fan pages for Moet but their Social Media pages can be found by clicking on the blue texts listed below:

FACEBOOK

INSTAGRAM

TWITTER

Smirnoff’s Fan Page

Smirnoff’s Fan Page

Smirnoff can be followed on Facebook @ https://www.facebook.com/SmirnoffCanada/?fref=ts . Just by clicking the blue link you will be redirected to follow them on their Facebook page, where you’ll receive exclusive updates on recipes and events.

Smirnoff can also be followed on twitter @ https://twitter.com/SmirnoffUS.